Beyond borders
inside processes


Internationalisation strategy, customs, REACH, RoHS, CE marking, dual-use, software development & AI assistance — consulting since 1996.

Find out more

Hello. I'm Sam.


My full name is Samuele Sequi. I was born in 1972, I studied Physics and Computer Science, and I learned marketing, management, and corporate governance on the front line — running companies in Italy, the United Kingdom, and across Europe since 1996.

I am a certified professional under Italian Law 4/2013 and an active member of UniExportManager, the Italian association of export managers and international business specialists. My work is grounded in three decades of real‑world execution, not slideware.

See what I do

What I deliver


Six areas of practice, spanning international trade, technology, and compliance.

Internationalisation Strategy

Import, export, foreign‑to‑foreign operations, branch and subsidiary setup. I analyse the local operating environment — regulatory, economic, cultural — and help you decide where and how to expand, basing every recommendation on structured data and objective comparisons. Strategic decisions, not commercial intermediation.

Cross‑Border Regulatory Compliance

Product compliance for EU and non‑EU markets, CE marking, dual‑use regulations, import/export licensing. I bridge the gap between your product and the regulatory requirements of your target markets — in plain language, with actionable steps.

Customs and Classification

Customs classification (HS codes), preferential and non‑preferential origin, import/export procedures, AEO authorisations, customs documentation management. I reduce the risks and costs of your cross‑border operations — inbound, outbound, and between third countries.

Software Development

Custom business applications, workflow automation, data integration, legacy system modernisation, web platforms. I build software that simplifies your processes, reduces errors, and adapts to your organisation — clean code, no bloat, no vendor lock‑in.

AI Assistance for Business

AI readiness assessment, LLM‑powered process automation, intelligent document processing, chatbot deployment, custom AI‑augmented workflows. I help you adopt AI where it makes a measurable difference — not where it's fashionable.

Environmental Compliance & Certifications

REACH (EU and UK), RoHS, WEEE, CLP, EPR, PFAS, carbon footprint assessment. As a complementary service, I also support voluntary certifications (ISO 9001, 14001, 45001, 27001, and sustainability standards) when required by the market or by clients.

Credentials & Affiliations


A professional framework that ensures transparency, methodology, and continuous development.

UniExportManager

Active member of UniExportManager, the Italian professional association of Export Managers and International Business Specialists. UniExportManager is recognised by the Italian Ministry of Economic Development and operates under Law 4/2013, which regulates non‑regulated professions and guarantees the competence, continuous training, and ethical conduct of its members.

Law 4/2013 Framework

Italian Law 4/2013 regulates non‑organised professions, protecting consumers by requiring certified professionals to meet standards of competence, transparency, continuous professional development, and ethical conduct.

As a qualified professional under this law and a member of a Law 4/2013‑recognised association (UniExportManager), my practice is subject to independent quality oversight.

Where I go deeper


Four pillars of expertise. Each one earned through years of hands‑on work.

Export Strategy & Business Internationalisation

Expanding abroad is not a sales activity — it is a strategic decision that shapes your company for years. I help you answer the hard questions: where to establish a branch or subsidiary, why one jurisdiction over another, and how the local operating environment will affect your business — whether you are selling, buying, or operating between third countries.

My analysis covers the regulatory framework, tax and corporate law, labour market, infrastructure, supply‑chain proximity, cultural fit, and political stability of each candidate country. I produce structured comparisons — pros, cons, risks, and timelines — so you can make an informed choice. As a UniExportManager member, I apply a rigorous methodology, not gut feeling. I do not act as a commercial agent: I design the international architecture of your company.

Regulatory & Customs Compliance

The regulatory landscape is shifting faster than most businesses can track. From CE marking to customs classification, from dual‑use restrictions to export licensing, from product environmental regulations (REACH, RoHS, WEEE) to EPR and PFAS obligations — I have spent years helping manufacturers, traders, and service companies stay compliant and avoid penalties.

I interpret regulations not as obstacles but as design constraints that shape better products and stronger market positions. My compliance work covers: product compliance for EU and non‑EU markets, CE marking, customs classification (HS codes), preferential and non‑preferential origin, AEO authorisations, dual‑use restrictions, import/export licensing, and customs documentation management — for inbound, outbound, and third‑country operations.

Custom Software Development

I have been writing code since before the web existed. Today I build custom software for companies that want to automate processes, integrate disparate systems, modernise legacy applications, or develop web platforms from scratch — not as a technology exercise, but as a lever to reduce costs, eliminate errors, and free your people for higher‑value work.

From ERP customisation to document management systems, from REST API design to progressive web applications, from legacy system migration to cloud‑native solutions: I deliver working systems, not slide decks. Every line of code I write is built to be maintained, extended, and handed over — never a black box.

Artificial Intelligence for Business Processes

AI is not a gadget — it is a tool that, applied with judgement, transforms business processes. I assess your organisation's AI readiness, identify the workflows that genuinely benefit from intelligent automation, and integrate LLM components into your systems — from document processing to internal chatbots, from automatic classification pipelines to predictive dashboards.

My approach always starts with the process, not the technology: first I understand what is slowing you down, then I choose whether and which AI component can make a difference. From rapid prototyping to production deployment, I guide you through every stage — with attention to data governance, security, and the long‑term sustainability of the solution.

Why SEQUIconsulting


Three reasons that matter when you choose a consultant.

30 years. One point of contact.

Since 1996. You deal directly with the person who analyses the problem, designs the strategy, and executes the work. Continuity that builds trust and deep knowledge of your context.

Regulation + Technology

The combination of regulatory expertise and hands‑on software engineering. When your challenge calls for a solution that bridges compliance and digital, I design it, build it, and verify it — all in‑house.

Transparency and method

The Law 4/2013 professional framework through UniExportManager is a transparency safeguard: an independent association verifies competence, continuous training, and ethical conduct. A working method centred on measurable results and long‑term relationships.

Let's talk


Ready to start your project? Great! Call me or send me an email: I am ready to discuss together.


SEQUIconsulting - Via A. Maggini 212, Ancona 60127, Italy - VAT IT02294710427

Privacy Policy